Our story
Riding the Wave of Change to Help Businesses Thrive in an AI-Driven World
Hi, I’m Darold Turock, founder of AI WebForce, a new division of ElectricStorefront.com, created to help small businesses like yours succeed in today’s fast-changing online world.
Like many of you, my path wasn’t a straight line. I started my career in healthcare, but life took a turn when I became the primary caregiver for my parents in their final years. It was during that time that I made a promise—to build a life of freedom, meaning, and service on my own terms.
That promise led me into the world of web design, starting with simple HTML, then WordPress, and eventually full-scale digital marketing.
Our Values
The Third Wave & The Digital Revolution
I often think about Alvin Toffler’s book, The Third Wave, which explains the sweeping changes we’re living through:
The First Wave:
The Agricultural Age—people stayed close to home, worked the land, bartered.
The Second Wave:
The Second Wave: The Industrial Age—mass production, factory jobs, and a “job mentality” where freedom was limited.
The Third Wave:
The Information Age—where technology, communication, and global connections open doors to freedom, remote work, and new ways of doing business.
Artificial Intelligence and Content-First Marketing
The Wake-Up Call That Sparked AI WebForce
Google changed the rules.
AI changed how content appears and how people find businesses online.
And I’ll be honest—some of the websites I built, including my own, lost rankings. It felt like a crisis… but it was also a wake-up call.
It reminded me of the moment in history when people stopped using horses for transportation. Those who adapted found new opportunities—those who didn’t were left behind.
I chose to adapt
I didn’t sit on the sidelines. I rolled up my sleeves and went deep:
✅ I invested in high-level training on SEO, content-first marketing, and AI systems.
✅ I trained extensively with Strategic Marketer, learning how to apply the latest AI-powered strategies.
✅ I upgraded my tools, rebuilt my own online presence, and saw real, measurable results.
- Create the kind of content the internet is looking for (so you show up and stand out)
- Leverage AI tools and systems that are reshaping marketing as we know it
- Grow visibility, leads, and revenue—with precision and purpose
➔ Some social media here.
➔ A few blogs there.
➔ Maybe even dabbling in AI tools.
👉 Google has changed the game. AI is changing how your customers find you.
The Mission of AI WebForce
👉 Empower small businesses to harness AI, create powerful content, and build real success online—without the guesswork.
Are You Ready?
👉 [Schedule a Free Zoom Session]
Let’s explore how you can ride this wave and come out stronger on the other side.
“The internet changed everything. AI is changing it again. You can adapt—and thrive—or risk being left behind. Let’s build something powerful together.”